Entertech 2.0 — where the robot park sits in the industry
The park is described as one pillar of a company strategy connecting content, AI, robots and IP. Here is that position, read through the reporting.
Key takeawayGalaxy Corporation presents Galaxy Robot Park as one pillar of a strategy linking content, AI, robots and IP. Reporting the April 2026 launch of Dubai subsidiary Galaxy ME, The Korea Herald described an ‘Entertech 2.0’ strategy combining AI, robotics and media technology; on 24 June Seoul Economic Daily reported over 100 billion won in pre-IPO funding and a 1 trillion won valuation. The company defines physical AI as embodied AI.
What physical AI means here
Physical AI is the idea of artificial intelligence interacting with the real world through a physical body such as a robot. Galaxy Corporation’s official guide defines it as ‘AI that was once confined to a screen gaining a body in the form of a robot, and reaching the stage of perceiving, judging and moving in the physical world’, and presents the robot park as a place to experience that technology directly.
The same guide separates traditional robots, which repeat fixed motions at set coordinates, from physical AI robots, which perceive their surroundings through sensors, make their own judgements and adjust their actions. The company describes itself as the first to apply physical AI to entertainment rather than manufacturing or logistics, and says it uses motion capture to transfer idol choreography into robot data and reproduce it.
As industry context, the guide points to physical AI emerging as a central theme at CES in January 2026. Chief executive Choi Yong-ho expects a life shared with robots within 10 to 20 years, and describes the robot park as the first point of contact for experiencing it.
The Entertech 2.0 strategy
In an article of 17 April 2026, The Korea Herald reported that Galaxy Corporation had set up a Middle East subsidiary, Galaxy ME, in Dubai and, by the company’s account, become the first Korean entertainment company with a base in the UAE. The same article introduced the ‘Entertech 2.0’ strategy, which combines AI, robotics and media technology, together with plans to expand into the Global South — Africa, Asia and Latin America.
According to the report, Cho Sung-hae (조성해), chief executive of Galaxy ME and a co-founder of Galaxy Corporation, met Sheikh Ahmed bin Mohammed, Second Deputy Ruler of Dubai, on 16 April to discuss media, advanced technology and Dubai’s role as a content production hub.
Choi Yong-ho was reported as saying, in effect, that the company had set up its Middle East base in Dubai out of confidence in the UAE’s vision and capacity to deliver even in a period of great uncertainty, and that it would create a new industry by combining AI, robotics and content. Cooperation with UAE government bodies and AI- and robot-based content production were named as pillars of the strategy.
Its position in the capital markets
Seoul Economic Daily reported that the company had attracted more than 100 billion won in pre-IPO investment from domestic and overseas investors and was valued as an ‘entertainment unicorn’ worth 1 trillion won. The figures appeared in its exclusive report of 24 June 2026 on the Dubai robot theme park project.
According to the same report, Galaxy Corporation was founded in 2019, signed G-Dragon in 2023, and operates across content production, IP, the metaverse, AI and robotics. It also described a two-stage strategy: earning revenue from artist-IP-based content and commerce, then widening the uses of that content through AI and robots.
Choi Yong-ho was reported to have begun his career in the early 2000s with a Korean Wave photo magazine business in France. The article also recorded that an idol humanoid robot performed G-Dragon’s choreography at COMEUP 2025 at COEX on 10 December 2025. The valuation should be read as an assessment at the time of reporting.
A question beyond specifications
At the MACH 33 launch, the company spoke of ‘emotional AI’ as a step beyond physical AI — a framing closer to asking about the relationship between people and robots than to performance figures.
According to ZDNet Korea’s on-site report of 28 May 2026, Choi Yong-ho said that ‘a world where everyone has a robot, just as everyone has a smartphone, will come’ and that ‘children will share their sense of fashion with their own robots’. The children’s robot fashion brand ‘MACH 33’ was reported as due for launch at the end of 2026.
The event unveiled outfits built around ten concepts: love, happiness, dreams, thought, family, infinity, transhumanism, Mach, humanity and the universe. This is the company’s way of inviting people to see robots as companions rather than as performance figures, and it is a statement of direction distinct from technical verification.
Separating hardware, software and content
A robot’s body makes movement possible; control software governs the actions that body performs. Choreography, characters and the story of a show determine what kind of content the audience takes those movements to be. The robot park reads as an entertech example because these elements are presented together as performances and experiences.
Business strategy and individual technical results are not the same category of assessment. Reports of fundraising or valuation cannot stand in for robot performance tests, and the company’s phrase ‘emotional AI’ does not amount to scientific verification of human-like feelings. In this article it is treated as a term describing the direction of the business.
Frequently asked questions
What is physical AI?
According to Galaxy Corporation’s official guide, physical AI is AI that was once confined to a screen gaining a body in the form of a robot and reaching the stage of perceiving, judging and moving in the physical world. The company notes that it emerged as a central theme at CES in January 2026.
What is Entertech 2.0?
Entertech 2.0 is the Galaxy Corporation strategy reported by The Korea Herald on 17 April 2026: a plan to combine AI, robotics and media technology. It was reported alongside the establishment of the Dubai subsidiary Galaxy ME.
What is Galaxy Corporation’s valuation?
According to a Seoul Economic Daily report of 24 June 2026, Galaxy Corporation raised more than 100 billion won in pre-IPO investment and is valued as an entertainment unicorn worth 1 trillion won. The figure reflects the assessment at the time of reporting.
When and where was Galaxy ME established?
Galaxy ME, Galaxy Corporation’s Middle East subsidiary, was established in Dubai, UAE, in April 2026. According to The Korea Herald, it is led by co-founder Cho Sung-hae, who met the Second Deputy Ruler of Dubai on 16 April.