International Day for Failure at Galaxy Robot Park: Cheerleading Robots and the CEO in Conversation with His Robot Double
On 13 October 2026 Galaxy Robot Park hosted an event marking the International Day for Failure. Alongside cheerleading and K-pop robot performances, a humanoid modelled on CEO Choi Yong-ho took the park's stage for the first time.
Key takeawayGalaxy Corporation held a commemorative talk event for the International Day for Failure at Galaxy Robot Park in Gangdong-gu, Seoul, on 13 October 2026. The programme featured robot performances including cheerleading, K-pop and media content, and Schofield Stein, a humanoid built on CEO Choi Yong-ho's face, talked with him about failure and trying again. The robot was first unveiled in New York on 21 September, and this was its first appearance on a stage in Korea. Former KAIST President Lee Kwang-hyung gave a speech of encouragement.
13 October: the event at the park
On 13 October 2026 Galaxy Corporation held a commemorative talk event for the International Day for Failure at Galaxy Robot Park in Gangdong-gu, Seoul. The English-language outlet NEWSTOP gave the event's name as "Galaxy Fail Forward".
According to NEWSTOP, the programme ran in this order: CEO Choi Yong-ho's account of his business failure and second attempt, robot performances, the unveiling of a humanoid resembling him, and audience questions. According to ZDNet Korea, Choi said his first business, started in Lyon, France, in 2011, failed after seven years, and that he founded Galaxy Corporation afresh in 2019 with KRW 1 million in capital.
Robot performances on stage
Asia Today reported that a range of robot performances, including cheerleading, K-pop and media content, were staged on the day to reflect on the meaning of challenge and innovation. Cheerleading is a different format from the K-pop group dances, taekwondo and boxing shows previously reported at the park.
Reports did not give the number of robots involved or the length of the performances. Published reports also do not say whether these performances will be added to the regular show schedule.
A robot resembling the CEO takes the park's stage for the first time
According to ZDNet Korea, Schofield Stein, a humanoid built on Choi's face, took the stage. With a face resembling Choi's and tousled hair that recalls Einstein, the robot talked with Choi about failure and trying again. Some Korean outlets rendered the name differently; in English it is spelled Schofield Stein.
Reports also described the exchange. When Choi asked what day it was, the robot answered that it was the International Day for Failure, then asked whether it was itself a failure. Choi replied that it was a day for cheering on people who try again after failing. MTN reported that the company said it had built the robot in-house.
The robot was first unveiled at Rockefeller Center in New York on 21 September 2026. Its appearance on 13 October was its first on the park's stage. Published reports do not say whether general visitors can see the robot in the regular programme.
The audience and a speech of encouragement
According to NEWSTOP, many in the audience were families and children. Korean outlets including Asia Today, Aju Business Daily and Kukmin Ilbo published photographs from the event.
According to ZDNet Korea, former KAIST President Lee Kwang-hyung, who set up a failure research institute at KAIST in 2021, gave a speech of encouragement. He said he hoped a culture in which people can talk about failure without hiding it and try again would spread more widely. Choi outlined a plan to hold awards on the International Day for Failure in 2027 to encourage people who have tried again. No venue or dates have been set.
The International Day for Failure and the park's event record
The International Day for Failure falls on 13 October each year. According to Kukmin Ilbo and Asia Today, it was started in 2010 by a student entrepreneurship society at Aalto University in Finland, with the aim of reflecting on failure and respecting it as the starting point for the next attempt.
Following the events held at the park from the Children's Day invitation on 5 May 2026 to actor Jung Il-woo's sharing event on 10 September, this was the park's first event in October. The park has served as a stage for company announcements and a venue for invitation events; this time it hosted an event marking an observance.
Frequently asked questions
Was an International Day for Failure event held at Galaxy Robot Park?
Yes. On 13 October 2026 Galaxy Corporation held a commemorative talk event for the International Day for Failure at Galaxy Robot Park in Gangdong-gu, Seoul. It featured CEO Choi Yong-ho's account of his business failure and second attempt, robot performances, the unveiling of a humanoid resembling him, and audience questions.
What did the robots at Galaxy Robot Park perform on the International Day for Failure?
According to Asia Today, the robot performances included cheerleading, K-pop and media content. The number of robots involved and the length of the performances were not reported.
Can Schofield Stein be seen at Galaxy Robot Park?
Schofield Stein, the humanoid modelled on CEO Choi Yong-ho, first appeared on the park's stage at the International Day for Failure event on 13 October 2026. Published reports do not say whether it will be part of the regular shows or the general visitor programme.
What is the International Day for Failure, and how was it marked at Galaxy Robot Park?
It falls on 13 October each year and was started in 2010 by a student entrepreneurship society at Aalto University in Finland, with the aim of reflecting on failure and respecting it as the starting point for the next attempt. Galaxy Corporation marked the day at Galaxy Robot Park in 2026.